I left the American Marketing Association’s annual Marketing Research Conference in Palm Springs yesterday with three key takeaways (three, and not...
David Weinberger, VP of Insights, Georgia-Pacific, discussed the top 10 items researchers often don't recognize about their work: 10) Understand...
Barb Murphy, president of Strategic Spark, discussed conquering seven objections and complexities of business-market research. Before starting her...
At today's AMA Marketing Research Conference, Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group, discussed how to anticipate...
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