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MESSAGE FROM THE CONFERENCE CHAIR
INTERACTIVE OVERVIEW
THE CONFERENCE THEMES
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Three tips for a clear picture of your market: Zoom in, zoom out and focus
I left the American Marketing Association’s annual Marketing Research Conference in Palm Springs yesterday with three key takeaways (three, and not...
Jeffrey Henning
Vovici
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10 months ago by
Jeffrey Henning
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When:
Oct 8, 2009 6:48 PM
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Finding Out What You Don’t Know: Top 10 Things Researchers Don’t Realize About Research
David Weinberger, VP of Insights, Georgia-Pacific, discussed the top 10 items researchers often don't recognize about their work: 10) Understand...
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David Weinberger
market research
10 months ago by
Jeffrey Henning
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When:
Oct 8, 2009 6:38 PM
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Conquering the Complexities of Research in Business Markets
Barb Murphy, president of Strategic Spark, discussed conquering seven objections and complexities of business-market research. Before starting her...
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Barb Murphy
Strategic Spark
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10 months ago by
Jeffrey Henning
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Oct 8, 2009 6:36 PM
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Don't Look Back, Anticipate Instead - Forecasting Changes in the Marketplace
At today's AMA Marketing Research Conference, Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group, discussed how to anticipate...
Ravi Parmeswar
Cit
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forecasting change
marketing research
10 months ago by
Jeffrey Henning
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Oct 8, 2009 6:21 PM
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Created on Jul 29, 2009
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