| Time | Activity | Location | Twitter Hashtag |
|---|---|---|---|
| 7:30 AM - 7:00 PM | Conference Registration | Center North Counter, Desert Ballroom Foyer | |
| 7:30 - 8:00 AM | Continental Breakfast | Desert Ballroom | |
| 8:00 - 8:20 AM | General Session | Conference Opening and Presentation of the Hardin Award | Springs Ballroom, Salons G - L | #amamrc m01 |
| 8:20 - 9:05 AM |
General Session | Expect the Unexpected Sheryl Connelly, Global Trends and Futuring, Ford Motor Company |
Springs Ballroom, Salons G - L | #amamrc m02 |
| 9:05 - 9:50 AM |
General Session | Deviant Leadership for Researchers Greg Reid, CMO, YRC Worldwide |
Springs Ballroom, Salons G - L | #amamrc m03 |
| 9:50 - 10:10 AM | Refreshment Break | Desert Ballroom | |
| 10:10 - 10:55 AM |
General Session | You Can't Be Brilliant Alone: How to Achieve Influence Without Authority Through Effective Collaboration Chris Frank, VP Global Marketplace Insights, American Express |
Springs Ballroom, Salons G - L | #amamrc m04 |
| 10:55 - 11:40 AM |
General Session | Don't Let the Recession Go to Waste: Innovation Strategies to Help You Make the Most of the Economic Downturn Bill Fairfield, CEO, Infogroup |
Springs Ballroom, Salons G - L | #amamrc m05 |
| Time | Activity | Location |
Twitter Hashtag
|
|---|---|---|---|
| 11:40 AM - 1:20 PM |
Lunch with Roundtable Discussions/ Exhibit Hall Activities Virtual "Venues" for Conducting Qualitative Research -- An Interactive Discussion Jeff Adler, Centrac Research Gayle Lloyd, Market Research and Competitive Intelligence, Batesville Casket Company Chris Diener, LRW Integrating the Voice of the Customer to Drive Business Performance Robin Casale, Operations Manager, American Water Linda Shea, SV Global Managing Director, Customer Strategies, ORC Help! How Do I Market Myself in Today's Economy? Karen Morgan, Morgan Research |
Desert Ballroom | #amamrc m06 |
| 1:20 - 2:05 PM |
General Session | Social Media and Research Mike Hess, EVP Research, Marketing Science & Consumer Insights, Carat.com |
Springs Ballroom, Salons G - L | #amamrc m07 |
| 2:05 - 2:50 PM |
General Session | Using Human & Cultural Insights to Anticipate Consumer Desires Tom Laforge, Global Director of Insights, Creativity and Ideas, The Coca Cola Company |
Springs Ballroom, Salons G - L | #amamrc m08 |
| 2:50 - 3:10 PM | Refreshment Break | Desert Ballroom | |
| 3:10 - 3:55 PM |
General Session | Know When to Hold Them -- Know When to Fold Them Andrew Baird, VP Marketing, US Convenience, BP |
Springs Ballroom, Salons G - L | #amamrc m09 |
| 3:55 - 4:40 PM |
General Session | Why Management Doesn't Listen to You Like You Think They Should Jack Wakshlag, Chief Research Officer, Time Warner | Turner Broadcasting |
Springs Ballroom, Salons G - L | #amamrc m10 |
| 4:40 - 5:20 PM |
General Session | Interactive Panel: Research in Dynamic Industries Moderator: Curt Fedder, Research Consultant Participants: David Mucha, VP of Market Research, United Healthcare Randall Zeese, Executive Director for Business Research, AT&T |
Springs Ballroom, Salons G - L | #amamrc m11 |
| 5:20 - 7:00 PM | Networking Reception and Exhibits | Desert Ballroom | #amamrc |
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