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Monday, October 5th

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Afternoon

 
 
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Morning

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Time Activity Location Twitter Hashtag
7:30 AM - 7:00 PM Conference Registration Center North Counter, Desert Ballroom Foyer  
7:30 - 8:00 AM Continental Breakfast Desert Ballroom  
8:00 - 8:20 AM General Session | Conference Opening and Presentation of the Hardin Award Springs Ballroom, Salons G - L #amamrc m01
8:20 - 9:05 AM

General Session | Expect the Unexpected

Sheryl Connelly, Global Trends and Futuring, Ford Motor Company

Springs Ballroom, Salons G - L #amamrc m02
9:05 - 9:50 AM

General Session | Deviant Leadership for Researchers

Greg Reid, CMO, YRC Worldwide

Springs Ballroom, Salons G - L #amamrc m03
9:50 - 10:10 AM Refreshment Break Desert Ballroom  
10:10 - 10:55 AM

General Session | You Can't Be Brilliant Alone: How to Achieve Influence Without Authority Through Effective Collaboration

Chris Frank, VP Global Marketplace Insights, American Express

Springs Ballroom, Salons G - L #amamrc m04
10:55 - 11:40 AM

General Session | Don't Let the Recession Go to Waste: Innovation Strategies to Help You Make the Most of the Economic Downturn

Bill Fairfield, CEO, Infogroup

Springs Ballroom, Salons G - L #amamrc m05
 
 
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Morning

 
 
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Afternoon

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Time Activity Location

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11:40 AM - 1:20 PM

Lunch with Roundtable Discussions/ Exhibit Hall Activities

Virtual "Venues" for Conducting Qualitative Research -- An Interactive Discussion

Jeff Adler, Centrac Research

A Case Study from Batesville Casket Company: How to Determine the Optimal Combination of Features and Price Points to Maximize Revenues

Gayle Lloyd, Market Research and Competitive Intelligence, Batesville Casket Company

Chris Diener, LRW

Integrating the Voice of the Customer to Drive Business Performance

Robin Casale, Operations Manager, American Water

Linda Shea, SV Global Managing Director, Customer Strategies, ORC

Help! How Do I Market Myself in Today's Economy?

Karen Morgan, Morgan Research

Desert Ballroom #amamrc m06
1:20 - 2:05 PM

General Session | Social Media and Research

Mike Hess, EVP Research, Marketing Science & Consumer Insights, Carat.com

Springs Ballroom, Salons G - L #amamrc m07
2:05 - 2:50 PM

General Session | Using Human & Cultural Insights to Anticipate Consumer Desires

Tom Laforge, Global Director of Insights, Creativity and Ideas, The Coca Cola Company

Springs Ballroom, Salons G - L #amamrc m08
2:50 - 3:10 PM Refreshment Break Desert Ballroom  
3:10 - 3:55 PM

General Session | Know When to Hold Them -- Know When to Fold Them

Andrew Baird, VP Marketing, US Convenience, BP

Springs Ballroom, Salons G - L #amamrc m09
3:55 - 4:40 PM

General Session | Why Management Doesn't Listen to You Like You Think They Should

Jack Wakshlag, Chief Research Officer, Time Warner | Turner Broadcasting

Springs Ballroom, Salons G - L #amamrc m10
4:40 - 5:20 PM

General Session | Interactive Panel: Research in Dynamic Industries

Moderator:

Curt Fedder, Research Consultant

Participants:

David Mucha, VP of Market Research, United Healthcare

Randall Zeese, Executive Director for Business Research, AT&T

Springs Ballroom, Salons G - L #amamrc m11
5:20 - 7:00 PM Networking Reception and Exhibits Desert Ballroom #amamrc
 
 
  • Created on Oct 2, 2009
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Simon Chen