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You Can’t Be Brilliant Alone: How to Achieve Influence Without Authority through Effective Collaboration

 
 
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Monday, October 5th

 
 
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10:10 - 10:55 AM

 
 
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About the Presenter:

 
 
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Chris Frank, VP Global Marketplace Insights, American Express

Mr. Frank is responsible for leading B2B
insights and global research supplier
strategy and operations. His primary
initiatives include: Satisfaction, Market
Opportunity Assessment, Cardmember
Attitudes, Usage and Awareness and Value
Proposition research. He has received 
several awards, including The Wall Street
Journal Achievement Award for his vision,
drive and innovative approach within the
technology, consumer and service industries.

 
 
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About the Workshop:

 
 
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Do you have a seat at the table? Do you wonder why not? In this session, Chris Frank will share different approaches on how to successfully deliver market research to shape business decisions. To truly inspire action from research requires orchestration, syndication, and collaboration. Easily said, hard to do. The reality is, you face aggressive timeliness, multiple stakeholders, and shifting objectives. This is not going to change. As a discipline, you collect the freshest data, capture the voice of the customer, and have access to the unique capabilities from our research agencies. By examining how these elements can be brought together, you will walk away with practical techniques in your toolkit to enable richer insights and to be invited to have a seat at the table.
 
 
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  • Created on Oct 3, 2009
  • Updated 8 months ago
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Simon Chen
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