Don't Let this Recession Go to Waste: Innovation Strategies to Help You Make the Most of the Economic Downturn

Monday, October 5th

10:55 - 11:40 AM

About the Presenter:

Bill Fairfield, CEO, Infogroup

InfoGROUP is the leading provider of
business and consumer databases for sales
leads & mailing lists, database marketing
services, data processing services and
sales and marketing solutions. Mr. Fairfield
was named CEO in August 2008. Prior to
accepting the CEO position, Mr. Fairfield
served as a Director of the Company since
November 2005 and as Chairman of the
Board since July 2008.

About the Workshop:

The most successful companies know that bad economic times are often the best times to invest in innovation, to both grow their way out of the downturn and to prepare for accelerated growth once the better times return. In this session Bill Fairfield will discuss:

• Finding technological inspiration to drive innovation
• Going beyond customer feedback to uncover the needs customers didn’t even know they had
• Keeping abreast of the competition—should you go where they are or  should you go where they’re not?
• Smart strategies to gather the market intelligence to fuel innovation without breaking the budget
• How innovations introduced during recessions changed industries and turned lagging organizations into leaders

Workshop Tweets

#amamrc m05