How do you prepare to interact with tomorrow’s people? How do you make the future flow your way? Join Tom Laforge for a discussion of how The Coca-Cola Company enhances its consumer research capabilities with a far-reaching understanding of macrotrends, values and emerging worldviews. Employing a socio-historic approach, Mr. Laforge explains today’s consumer world in terms of past developments and then attempts to forecast how brands and companies should prepare for an excitingly different and ever changing marketplace.
