Drawing on over 23 years marketing experience across the globe, Andrew Baird will discuss the need and role research plays in guiding the development of marketing activities and programs. Yet how disastrous that same research can be when it’s misinterpreted or misunderstood. Mr. Baird will cite his own experiences having worked in various countries around the world including New Zealand, Australia and the U.S., and provide views on the marketing ingredients necessary to ensure success in the marketplace.
