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Why Management Doesn’t Listen to You Like You Think They Should

 
 
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Monday, October 5th

 
 
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3:55 - 4:40 PM

 
 
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About the Presenter:

 
 
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Jack Wakshlag, Chief Research Officer, Turner Broadcasting (TBS)

Mr. Wakshlag oversees all research
supporting TBS’s strategic development,
marketing, distribution and ad sales. In
addition, he is responsible for research
supporting Turner initiatives in innovation,
online metrics and new delivery platforms.

Mr. Wakshlag is a member of the CTAM
Research Committee and is a Steering
Committee Member of the Board of The
Council for Research Excellence. He has
served on the boards of directors of The
Advertising Research Foundation, the
Broadcast Education Association and
the editorial board of The Journal of
Broadcasting and Electronic Media.

 
 
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About the Workshop:

 
 
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Remember the last career-making, company-changing idea that you had? What happened to it? Chances are it was lost somewhere between your desk and the ears/eyes of your manager. In his session, Jack Wakshlag will give advice and insight on how to obtain management buy-in, how to understand what they want and how to deliver it. He will also illustrate the importance, as a manager, of listening to your employees, particularly in changing times, where budgets are tight and strong employees with new ideas can be the driving force in your organization.
 
 
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Workshop Related Blog Posts

 
 
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    • Created on Oct 3, 2009
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    Simon Chen
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