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Merging Proprietary Panels and Online Communities to Lower Research Costs and Maximize a Company's Ability to Stay Linked to its Customers

 
 
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Sunday, October 4th

 
 
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1:30 - 5:00 PM

 
 
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About the Presenter:

 
 
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Jeffery Henning, Chief Sales Officer, Vovici

A co-founder of Perseus Development Corp. and a pioneer in the feedback industry, Mr. Henning brings a unique depth of experience in driving continuing innovation to Vovici. He has 21 years of experience in the market research industry with roles including market research consultant, analyst and writer to complement his time as a software developer for in-house projects and commercial software.
 
 
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About the Workshop:

 
 
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Business online communities and proprietary panels have the power to transform customer relationships in a fundamental way by promoting deeper engagement, mutual respect and a collaborative, co-creative environment. Online business communities are the new platform for gathering qualitative and quantitative data, as well as enhancing the relationship between customers and employees. In this new age of customer and marketing research, online business communities will define our future.

At this tutorial, you will get an overview of proprietary panels and online communities and experience a hands-on, step-by-step approach for how to
build and benefit from your own online business community.

By the end of the session you will understand:

  • The fundamental differences between social networks and business online communities
  • The transformative possibilities of maximizing the usefulness of customer feedback for the ultimate goal of becoming a feedback-driven organization

Prior Knowledge Required: This session assumes only a very basic familiarity with qualitative research.

 
 
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Preconference Workshop Related Blog Posts

Preconference Workshop Related Blog Posts

 
 
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  • Created on Oct 2, 2009
  • Updated 8 months ago
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Simon Chen
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