Skip to main content
  • Main

Tuesday, October 6th

Add Column
Collapse/expand pod

Embedded Content

Morning

 
 
Collapse/expand pod

Morning

Untitled Document
Time Activity Location Twitter Hashtag
7:30 AM - 5:20 PM Conference Registration Center North Counter, Desert Ballroom Foyer  
7:30 - 8:00 AM Continental Breakfast Desert Ballroom  
8:00 - 8:45 AM

General Session | Be Fascinating

Sally Hogshead, Author of Radical Careering

Springs Ballroom, Salons G - L #amamrc t01
8:45 - 9:00 AM General Session | Charles Coolidge Palin Award Presentation Springs Ballroom, Salons G - L #amamrc t02
9:00 - 9:45 AM

General Session | Don't Look Back, Anticipate Instead -- Forecasting Changes in the Marketplace

Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group

Springs Ballroom, Salons G - L #amamrc t03
9:45 - 10:05 AM Refreshment Break Desert Ballroom  
10:05 - 10:50 AM

General Session | Market Research, Blogs, Social Networks and Community: Building or Leveraging Communities to Tap for Market Insights

Mike Masnick, CEO, Floor64.com (@mmasnick)

Springs Ballroom, Salons G - L #amamrc t04
11:00 - 11:40 AM

Unconference Sessions: You Want It -- We Delivered

Audience and speakers are able to discuss relevant issues and hot topics identified by attendees during the conference

Desert Ballroom, Salons 1 - 6

Unconference Session 1: #amamrc t05

Unconference Session 2: #amamrc t06

Unconference Session 3: #amamrc t07

 
 
Collapse/expand pod

Embedded Content

Afternoon

 
 
Collapse/expand pod

Afternoon

Untitled Document
Time Activity Location Twitter Hashtag
11:40 AM - 1:20 PM

Lunch with Roundtable Discussions | Exhibit Hall Activities

Maximizing Results: Using Market Research More Effectively to Drive Decisions and Actions

Dr. Randall Brandt, Vice President, Customer Experience and Loyalty, Maritz

Creative Cost Containment Strategies

Marisa Pope, Marketing Director, GroupNet

How to Evaluate New Suppliers

Eliot Roth, Senior Manager, Pet Custom Research, Del Monte

Anticipate the Future: Are We There Yet? Consumer Trends Driving the What, When and How of Business Recovery. What Will This Look Like?

Alastair Bruce, EVP Business Development, Gfk Custom Research

Desert Ballroom #amamrc t08
1:20 - 2:00 PM

Concurrent Sessions - Research Company Seminars

Breakout Session |Abolish Traditional Market Research Presentations: Tap Your Company's Multiple Intelligences to Engage ALL Stakeholders

Michael Browning, President, Bluewater Learning (@MikeBluewater)

Ann Semeraro, Senior Manager, Consumer Insights, Levi Strauss

Breakout Session | Surviving this Recession: How Your Research Approach Must Change

Jamie Baker-Prewitt, Senior VP, Burke, Inc.

Desert Ballroom, Salons 1 - 2

 

Desert Ballroom, Salons 3 - 4

#amamrc t09

 

#amamrc t10

1:20 - 2:50 PM

Breakout Session | Interactive Workshop -- Career Outlook 2010 and Beyond

Ravi Misquitta, Director of Research and Analytics, Barclays Global Investors

Karen Morgan, CEO, Morgan Search

Chris Frank, Vice President, Global Marketplace Insights, American Express

Desert Ballroom, Salons 5 - 6 #amamrc t11
2:10 - 2:50 PM

Concurrent Sessions - Research Company Seminars

Breakout Session | State of the No Fly Zone 2009: Virtual "Venues" for Conducting Qualitative Research

Jeff Adler, President, Centrac Research

Breakout Session | New Technologies as a Means of Bettering Data Quality and Respondent Experience

Ron Franscela, Senior Vice President, Sales, Greenfield Online (@iquestion)

Desert Ballroom, Salons 1 - 2

 

Desert Ballroom, Salons 3 - 4

#amamrc t12

 

#amamrc t13

2:50 - 3:00 PM Refreshment Break South Foyer  
3:00 - 3:40 PM

Concurrent Sessions - Research Company Seminars

Breakout Session | Business Impact of "Bad" Survey Design and "Bad" Respondents on Large Corporations

Michael Conklin, Chief Methodologis, MarketTools

Breakout Session | Harnessing Emotions to Understand Consumers

Carl Marci, CEO, Innerscope Research

Desert Ballroom, Salons 1 - 2

 

Desert Ballroom, Salons 3 - 4

#amamrc t14

 

#amamrc t15

3:00 - 4:30 PM

Breakout Session | Interactive Workshop: Charts Worth a 1000 Words - Super Charging Your Presentation

Robert Adams, VP Marketing, American Funds

Desert Ballroom, Salons 5 - 6 #amamrc t16
3:50 - 4:30 PM

Concurrent Sessions - Research Company Seminars

Breakout Session | Save Your Money, Your Job and Your Brand with Business-Focused Marketing Research

Peter Krieg, CEO, Copernicus Marketing

Breakout Session | How to Use Research 2.0 to Reduce Market Research Costs and Improve Effectiveness

Jeffrey Henning, Chief Sales Officer, Vovici

Desert Ballroom, Salons 1 - 2

 

Desert Ballroom, Salons 3 - 4

#amamrc t17

 

 

#amamrc t18

4:40 - 5:20 PM

Concurrent Sessions - Research Company Seminars

Breakout Session | There Are More Ways than Ever to Listen to Consumers, but What Are We Actually Hearing?

Sean Holbert, EVP Client Services, KL Communications

Breakout Session | Deciphering Innovation Patterns to Find Tomorrow's Opportunity Space

Elliot Rossen, Executive Vice President, GfK Group

Desert Ballroom, Salons 1 - 2

 

Desert Ballroom, Salons 3 - 4

#amamrc t19

 

#amamrc t20

4:40 - 5:20 PM

Breakout Session | Interactive Panel: Global Research

Moderator:

Mike Nash, CEO, KS&R (@KSRnash)

Participants:

Shari Neuman, Global Director of Research, Georgia-Pacific

Jeff Hunter, Consumer Insights Director, Innovation Toolkit and Cereal Partners, General Mills

Rose Cameron, Chief Strategy Officer, Euro RSCG

Desert Ballroom, Salons 5 - 6 #amamrc t21
8:30 - 10:00 PM AMA After Dark - Networking Event Springs Poolside  
 
 
  • Created on Oct 2, 2009
  • Updated 5 months ago
  • Viewed 74 times
  • 0 Items
Simon Chen