| Time | Activity | Location | Twitter Hashtag |
|---|---|---|---|
| 7:30 AM - 5:20 PM | Conference Registration | Center North Counter, Desert Ballroom Foyer | |
| 7:30 - 8:00 AM | Continental Breakfast | Desert Ballroom | |
| 8:00 - 8:45 AM |
General Session | Be Fascinating Sally Hogshead, Author of Radical Careering |
Springs Ballroom, Salons G - L | #amamrc t01 |
| 8:45 - 9:00 AM | General Session | Charles Coolidge Palin Award Presentation | Springs Ballroom, Salons G - L | #amamrc t02 |
| 9:00 - 9:45 AM |
General Session | Don't Look Back, Anticipate Instead -- Forecasting Changes in the Marketplace Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group |
Springs Ballroom, Salons G - L | #amamrc t03 |
| 9:45 - 10:05 AM | Refreshment Break | Desert Ballroom | |
| 10:05 - 10:50 AM |
General Session | Market Research, Blogs, Social Networks and Community: Building or Leveraging Communities to Tap for Market Insights Mike Masnick, CEO, Floor64.com (@mmasnick) |
Springs Ballroom, Salons G - L | #amamrc t04 |
| 11:00 - 11:40 AM |
Unconference Sessions: You Want It -- We Delivered Audience and speakers are able to discuss relevant issues and hot topics identified by attendees during the conference |
Desert Ballroom, Salons 1 - 6 |
Unconference Session 1: #amamrc t05 Unconference Session 2: #amamrc t06 Unconference Session 3: #amamrc t07 |
| Time | Activity | Location | Twitter Hashtag |
|---|---|---|---|
| 11:40 AM - 1:20 PM |
Lunch with Roundtable Discussions | Exhibit Hall Activities Maximizing Results: Using Market Research More Effectively to Drive Decisions and Actions Dr. Randall Brandt, Vice President, Customer Experience and Loyalty, Maritz Creative Cost Containment Strategies Marisa Pope, Marketing Director, GroupNet How to Evaluate New Suppliers Eliot Roth, Senior Manager, Pet Custom Research, Del Monte Anticipate the Future: Are We There Yet? Consumer Trends Driving the What, When and How of Business Recovery. What Will This Look Like? Alastair Bruce, EVP Business Development, Gfk Custom Research |
Desert Ballroom | #amamrc t08 |
| 1:20 - 2:00 PM |
Concurrent Sessions - Research Company Seminars Breakout Session |Abolish Traditional Market Research Presentations: Tap Your Company's Multiple Intelligences to Engage ALL Stakeholders Michael Browning, President, Bluewater Learning (@MikeBluewater) Ann Semeraro, Senior Manager, Consumer Insights, Levi Strauss Breakout Session | Surviving this Recession: How Your Research Approach Must Change Jamie Baker-Prewitt, Senior VP, Burke, Inc. |
Desert Ballroom, Salons 1 - 2
Desert Ballroom, Salons 3 - 4 |
#amamrc t09
#amamrc t10 |
| 1:20 - 2:50 PM |
Breakout Session | Interactive Workshop -- Career Outlook 2010 and Beyond Ravi Misquitta, Director of Research and Analytics, Barclays Global Investors Karen Morgan, CEO, Morgan Search Chris Frank, Vice President, Global Marketplace Insights, American Express |
Desert Ballroom, Salons 5 - 6 | #amamrc t11 |
| 2:10 - 2:50 PM |
Concurrent Sessions - Research Company Seminars Breakout Session | State of the No Fly Zone 2009: Virtual "Venues" for Conducting Qualitative Research Jeff Adler, President, Centrac Research Breakout Session | New Technologies as a Means of Bettering Data Quality and Respondent Experience Ron Franscela, Senior Vice President, Sales, Greenfield Online (@iquestion) |
Desert Ballroom, Salons 1 - 2
Desert Ballroom, Salons 3 - 4 |
#amamrc t12
#amamrc t13 |
| 2:50 - 3:00 PM | Refreshment Break | South Foyer | |
| 3:00 - 3:40 PM |
Concurrent Sessions - Research Company Seminars Breakout Session | Business Impact of "Bad" Survey Design and "Bad" Respondents on Large Corporations Michael Conklin, Chief Methodologis, MarketTools Breakout Session | Harnessing Emotions to Understand Consumers Carl Marci, CEO, Innerscope Research |
Desert Ballroom, Salons 1 - 2
Desert Ballroom, Salons 3 - 4 |
#amamrc t14
#amamrc t15 |
| 3:00 - 4:30 PM |
Breakout Session | Interactive Workshop: Charts Worth a 1000 Words - Super Charging Your Presentation Robert Adams, VP Marketing, American Funds |
Desert Ballroom, Salons 5 - 6 | #amamrc t16 |
| 3:50 - 4:30 PM |
Concurrent Sessions - Research Company Seminars Breakout Session | Save Your Money, Your Job and Your Brand with Business-Focused Marketing Research Peter Krieg, CEO, Copernicus Marketing Breakout Session | How to Use Research 2.0 to Reduce Market Research Costs and Improve Effectiveness Jeffrey Henning, Chief Sales Officer, Vovici |
Desert Ballroom, Salons 1 - 2
Desert Ballroom, Salons 3 - 4 |
#amamrc t17
#amamrc t18 |
| 4:40 - 5:20 PM |
Concurrent Sessions - Research Company Seminars Breakout Session | There Are More Ways than Ever to Listen to Consumers, but What Are We Actually Hearing? Sean Holbert, EVP Client Services, KL Communications Breakout Session | Deciphering Innovation Patterns to Find Tomorrow's Opportunity Space Elliot Rossen, Executive Vice President, GfK Group |
Desert Ballroom, Salons 1 - 2
Desert Ballroom, Salons 3 - 4 |
#amamrc t19
#amamrc t20 |
| 4:40 - 5:20 PM |
Breakout Session | Interactive Panel: Global Research Moderator: Mike Nash, CEO, KS&R (@KSRnash) Participants: Shari Neuman, Global Director of Research, Georgia-Pacific Jeff Hunter, Consumer Insights Director, Innovation Toolkit and Cereal Partners, General Mills Rose Cameron, Chief Strategy Officer, Euro RSCG |
Desert Ballroom, Salons 5 - 6 | #amamrc t21 |
| 8:30 - 10:00 PM | AMA After Dark - Networking Event | Springs Poolside |
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