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Be Fascinating

 
 
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Tuesday, October 6th

 
 
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8:00 - 8:45 PM

 
 
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About the Presenter:

 
 
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Sally Hogshead, Author, Radical Careering

In her second year in advertising, Ms.
Hogshead won more awards than any other
writer in the U.S., and was called “the most
successful junior copywriter of all time.” She went on to work with world-class
brands such as Nike, Target, Starbucks and Coca-Cola. Today, she is an author and nationally-acclaimed marketing expert.

Ms. Hogshead has shared her insights on
The Today Show, ABC, CBS and The New
York Times, and she has been honored by the Smithsonian Museum of American History and received the $100,000 Kelly Award Grand Prize. The press has described her as a “marketing icon” who has “changed the face of North American advertising.”

 
 
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About the Workshop:

 
 
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Why are you attracted to certain people and brands, but not others? Why do you vividly remember specific moments in your life, whereas others go unnoticed? Why do certain conversations convince you to change your opinion, while most get filed into your mental spam filter? Fascination! Anything can become fascinating, anything at all, by activating one of the seven triggers: Power, Lust, Mystique, Prestige, Alarm, Vice and Trust. By mastering the seven triggers, your ideas become more memorable. Your communication becomes more compelling. Your marriage becomes more lasting. And, you become more influential with anyone from your clients to your children. In this not-to-be-missed session, Sally Hogshead will reveal how to fascinate the world around you.
 
 
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    • Created on Oct 3, 2009
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    Simon Chen
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