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Don't Look Back, Anticipate Instead--Forecasting Changes in the Marketplace

 
 
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Tuesday, October 6th

 
 
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9:00 - 9:45 AM

 
 
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About the Presenter:

 
 
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Ravi Parmeswar, VP Global Consumer and Marketplace Insights, Citi Group

Mr. Parmeswar works with Citi’s business
units throughout the world to build a best-
in- class products, service and marketing.
Ravi joined Citi in 2007, bringing with him
over twenty years of experience in the fields
of Consumer Insights, Market Research,
Strategic Planning, Product Development
and Consulting.

 
 
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About the Workshop:

 
 
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Do you find yourself looking back and thinking “I should have seen this and I should have done that?” In his session, Ravi Parmeswar will discuss how market researchers can understand and then overcome the major flaws in the way most companies forecast changes in the marketplace. In particular, how companies and individuals can track information, react to indicators and identify cycles to anticipate changes and stay ahead of the curve.
 
 
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    • Created on Oct 3, 2009
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    Simon Chen
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