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Market Research, Blogs, Social Networks and Community: Building or Leveraging Communities to Tap for Market Insights

 
 
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Tuesday, October 6th

 
 
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10:05 - 10:50 AM

 
 
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About the Moderator:

 
 
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Mike Masnick, CEO, Floor64.com

Mr. Masnick is the founder and CEO of
Floor64, which has built a series of insight
platforms that inspire, inform and help
companies innovate. He helped build
the core idea into a successful company,
recruiting the management team and
providing the strategic vision. His insight
into the realms of business, marketing,
technology economics and public policy
are the basis for his frequent posts to the
award-winning Techdirt blog, which was
launched in 1997.

 
 
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About the Workshop:

 
 
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In this session, Mike Masnick will examine how online communities and social media are changing the nature of market research. How you, as market researchers, can adapt to these changes, embrace them, and use them to your competitive advantage. And how you can use social media to prepare for the future and What’s Next in today’s changing world.
 
 
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Workshop Related Blog Posts

 
 
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    • Created on Oct 3, 2009
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