Market researchers face a universal challenge: how to make stakeholders act on their research findings and improve company performance. At the critical point of sharing key research findings, most researchers fall back on traditional, pedantic presentation methods. Stakeholders are commonly subjected to endless PowerPoint slides of mind-numbing data and research results. Is it any wonder that at the end of traditional market research presentations, tuned-out participants learn little and act on even less?
In this session, you will actively discover five methods for igniting stakeholder engagement and learning during market research presentations. These techniques will not only be explained in the session, but you will actually experience them firsthand via small group activities. You will leave the session inspired to rethink how you present research findings so all stakeholders truly understand and are committed to acting on research results.
