Surviving this Recession: How Your Research Approach Must Change

Tuesday, October 6th

1:20 - 2:00 PM

About the Presenter:

Jamie Baker-Prewitt, Senior VP, Burke, Inc.

About the Workshop:

Unless you live under a rock—or on a different planet—today’s unprecedented economic conditions are ubiquitous. This fiscal crisis impacts virtually every
decision you make and action you take within your organization, both now and for the foreseeable future. That is why firms need help reducing the risks
associated with poor resource allocation and unintelligent prioritization of marketing initiatives. During this session you will learn how to:

• Optimize research budgets to meet organizational goals while preserving mission-critical connections to customers and prospects

• Anticipate future changes in consumer behaviors related to brand loyalty, channel usage, and responsiveness to marketing messages and promotions

• Uncover the impact of the economy on consumers’ orientations and behaviors in the following arenas:

         — Consumer responsiveness to innovation
         — Price elasticity 
         — Market segment stability, segment size, and changes in the effectiveness of targeting tactics
         — Relevance of general and specific brand/product positioning
         — Customer switching behaviors
         — Changes in channel preferences

Research conducted by Burke can help you weather this storm and emerge whole and vibrant as an organization and as a brand. Ensure that your organization’s brands survive; do not let your brands become one of the many casualties along the long road to recovery.

Workshop Tweets

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