Virtual “venues” for conducting qualitative research are fast becoming an accepted means of gathering data. This is largely due to an increase in comfort and familiarity on the part of both the researcher and participants with the methodology and tools (e.g. the Internet, webcams, online communities/social networking). It is also due to an overall increase in broadband Internet access, the number of different things for which people use the Internet, and the overall amount of time people spend on the Internet in general. While there will always be a place for in-person qualitative research, online technologies facilitate a variety of interaction that is not generally possible in traditional settings. This leads to a more robust experience, and richer data. Come learn the 5 Ws (Who, What, When, Where, Why)—and How—to conduct virtual qualitative research.