The research industry has always looked to technology to better the survey experience for respondents. But now, more and more, we look to new technologies as a means of bettering the quality of our survey data and not
simply as a means of bettering the respondent experience and communications. Why are we expanding our use of technology as the industry’s maturing and we
need to validate response quality now more than ever before?

This presentation will cover some of the new technology revolutionizing our industry, and key issues it addresses, such as:

• Data Quality: Uniqueness of respondent and identity affirmation 

• Data Quality: Expanding the respondent pool 

• Data Utility: Leveraging information beyond the PowerPoint presentation