Imagine if the developers of television shows, movies and games, as well as advertisers and Internet content creators had the power to measure and understand the pre-conscious emotional reactions in consumers as they were directly experiencing their products or watching a television advertisement. Developers would have a much better sense of what was engaging emotionally, what was attended to, what was passed over, and what things impacted consumers. This session will discuss how Innerscope Research measures pre-conscious emotional responses where and when they happen. How we can harness the power of emotions to understand how consumers think, experience and engage emotionally with brands, products and advertising content.