How to Use Research 2.0 to Reduce Market Research Costs and Improve Effectiveness
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Tuesday, October 6th
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3:50 - 4:30 PM
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About the Presenter:
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Jeffery Henning, Chief Sales Officer, Vovici
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About the Workshop:
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Web 2.0 technologies have changed the way respondents want to interact with researchers. Researchers must now embrace these new technologies to improve the effectiveness of their efforts and to achieve dramatic reductions in the cost of obtaining feedback. In this presentation, you will look at the difference between Research 1.0 and Research 2.0 techniques, and take away practical how-tos you use right away
