Developing and introducing successful innovation is still a challenge for most companies. In many cases, companies simply don’t know what will resonate with consumers in the future. A better model is needed, one that predicts what consumers will want tomorrow, and identifies the relevant
future opportunity space.
In this session, you’ll be introduced to a cutting-edge approach that goes
beyond traditional techniques to drive more effective insights. When you leave, you will:
- Understand how disruptive innovation can be predictable
- Understanding where a category is in its development helps predict how the next level of consumer needs will evolve
- Be able to uncover innovation patterns within and across categories in order to identify future opportunities
