Global Research: How to Succeed and Continue to Improve It

Tuesday, October 6th

4:40 - 5:20 PM

About the Moderator:

Mike Nash, Principal, KS&R

Mr. Nash creates recommendations and action plans for KS&R clients’ strategic initiatives. His international experience and consultative background applies to both qualitative and quantitative engagements, providing exceptional insights as to business behavior for telecommunications, technology, professional services clients.

About the Workshop:

In this interactive session, experts will discuss tips and best practices for global research, what works and what doesn’t. They will also explore the importance and the future of this vital part of the industry.

Participants:

Shari Neuman, Director of Research, Georgia Pacific

Jeff Hunter, Consumer Insights Director, Innovation Toolkit and Cereal Partners, General Mills

Rose Cameron, Chief Strategy Officer, Euro RSCG

Workshop Tweets

#amamrc t21