| Time | Activity | Location | Twitter Hashtag |
| 7:30 - 11:15 AM |
Conference Registration |
Center North Counter, Desert Ballroom Foyer |
|
| 7:30 - 8:00 AM |
Continental Breakfast |
Foyer |
|
| 8:00 - 8:45 AM |
General Session | Conquering the Complexities of Research in Business Markets
Barb Murphy, President, Strategic Spark (@sparked09)
|
Springs Ballroom, Salon G |
#amamrc w01 |
| 8:45 - 9:30 AM |
General Session | Finding Out What You Don't Know: Top 10 Things Researchers Don't Realize About Research
David Weinberger, VP of Insights, Georgia-Pacific
|
Springs Ballroom, Salon G |
#amamrc w02 |
| 9:30 - 9:45 AM |
Refreshment Break |
Foyer |
|
| 9:45 - 10:30 AM |
General Session | To Price or Not to Price, That is the Question: Predicting the Effect of Price Increases -- A Non-Technical Explanation
Eliot Roth, Senior Manager, Pet Custom Research, Del Monte
|
Springs Ballroom, Salon G |
#amamrc w03 |
| 10:30 - 11:30 AM |
What Next? Conference Wrap-Up, Lessons Learned and Key Takeaways from the Blogosphere
Mike Brown, Conference Chair & VP Marketing Strategy, YRC Worldwide (@brainzooming)
|
Springs Ballroom, Salon G |
#amamrc w04 |
| 11:30 AM |
Conference Adjourns |
|
|
